What’s in the plans for the upcoming year, and the next 5 years? As an example, I make sure to have a 1 on 1 with everyone on the sales team at least once a month to make sure that they are heard and that the reasons they wanted to work at BeatBox and what they hoped to get out of the role are still in play. As a remote company in this new world, you have to find ways to keep everyone connected. We almost went out of business probably 5 times.have gone months without salaries, many sleepless nights.Īdditionally, you have to go the extra mile to maintain an amazing company culture, which I can proudly say we have built. It took us a good 7 years to figure out the right combination of product, team, distribution network, and marketing. Once we started bringing in people with industry experience things really started to turn for us. I think the most important lesson we’ve learned in the last year is that you have to hire great people to get great results. What have been your biggest lessons learned in the last year? That has stayed true in our marketing and it is why consumers relate so well to our brand and keeps them coming back.

We made this product because we loved bringing people together and having a good time centered around music.

We are reaching 10s of millions of consumers organically and authentically and that is paying off in a big way. It’s growing rapidly as our Nielsen data continues to show as the fastest-selling product in single-serve wine and RTD cocktails.Īdditionally, our marketing has gone viral with a collaboration with Doggface208 (the cranberry skateboard guy!) We partnered with him to launch a Cranberry Dreams flavor this year that got picked up by TMZ, Adweek, Forbes, and many more. We are sold in over 2,000 Circle K’s, over 1,000 Kroger and Casey’s stores, another 600 Quik Trips… In 2019 about 15% of our business was at chains, but now it’s close to 65%. In the alcohol industry, about 75% of the volume is sold through chains vs. A key to that growth has been by winning in chain stores. We have been aggressively expanding into new markets in the US with our 500ml Tetra Pak. You have to hire great people to get great results. We want to be at a $100m revenue run rate by end of 2023. We have gone from a small team to now having over 40 full-time employees and hiring rapidly.Īnd yet, we are still in less than 6% of all the accounts we could be in in the US! So we have lots of room to grow much further. Flash forward to today and we will do $18m in revenue in 2021. In our first year of business in 2013, we did $200k in total revenue. We sell to beer distributors across the country, who then sell to retail accounts (think Walmart, 7-11, Circle K, etc).

Beat boxes alcohol